That’s brutal. From a business viewpoint, why on Earth do they have such a convoluted range? 30+ different models when it should be about 6 (E-Patriot, Alpine, Five, P7, Crush, RX9), that’s a heinous amount of tooling and jigs to be keeping track of and switching between all the time. On the face of it pricing doesn’t look too bad, bit more than a Cotic, bit less than a Curtis, but crikey that’s a lot of models.
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I hope they pull through, way back when I had a Prophet my buddy had a Five, the debates about which bike was the better one were endless. The next 12 months are looking to be just as brutal as 2023.