Richards is to create a bike and accessories brand for mail-order retailer Chain Reaction Cycles.
Richards said:
“I’m spending the next couple of months either in my shed, or in Taiwan, working hard to get a lovely range of frames and components, for launch under a new brand name in early May. What I’m trying to achieve is that fast route to market, volume purchasing, great margins, all in key areas that the big brands aren’t hitting.
“And if that fails, I’ve got a backup plan of going to sell odd hats and beef jerky.”
But why did he need to leave On-One to do that?
MONEY?