Im professionally trained in negotiation so some quick advice. If you simply ask for 10% discount, expect a no.
The format usually is, ‘if I, will you…’
So try and buy a few extra bits, clothing etc with your new bike. So you would ask, ‘if i buy this bike and all this extra kit, will you reduce your price by X%?’ Also expect to meet half way.
I haggled 10% off my Intense frame as I said I would buy a CCDB with it too. I then spent the money i saved on a custom paint job #toocoolforschool – or whatever the kids are down with these days.