Personal preference, but DT swiss is a good durable hub, easy to maintain, quieter and you can upgrade star drives to get higher engagement hub if that’s a factor. On their 350 range, there’s a limited interchangeability of end caps, none at all on the front.
Hope is very popular and excellent build quality, but you pay for that.
Novatec are good hubs and have a nice feel, but I’ve no idea on durability.
Superstar is cheap and comes with a good warranty but two friends that went down this route had to use that earlier than I would have expected.