ok, so compare these two:
Sram x7 groupset, Recons with lockout, Avid Elixers – £500
same brakes, similar forks, similar groupset, only difference is maybe the frame – £1000
option 1 plus say an on-one frame = £700
It’s bollock all to do with volume, its how the companies value their brand. You can put a sticker on a bike saying “hand built” but in reality it probably means “hand assembled”. At the rate that people on here go through expensive components compared to mid priced components (dropper seatposts, very few people seem to have one that works according to this forum) it scares me that people are so easily led by super expensive tat.
But then every hobby seems to suffer from that