I got the Pro MTB. I can’t fault it at that price point. The handling and balance are particularly impressive, never mind the kit. It makes my Whyte a bit superfluous really.
A colleague went for the Team Alu road bike, again he’s really impressed with it.
If I was a cynic Halfords refusal to provide access to Merlin, Focus, Cube, and Ribble (they mentioned a few others) could be seen as a marketing ploy to drive up demand for Boardman’s as you can’t get their main price point rivals. I expressed my annoyance about this over the phone, and the reason they gave was they couldn’t agree commercial terms. Whether thats true is not the issue but it’s very convenient for Halfords.