profit margins on forks aren't huge
nonsense imo, but as an afterthought are you referring to the manufacturer or shop margin?
for example – rrp on 2010 36 Talas £929, yet i paid £599
and
merlin can sell 1.5" Lyrik Coils for £399, rrp is quoted as £865 – but the 1 1/8" model is £720 !!
and
one reba fork i was interested in buying last year from CRC increased in price by 27% overnight -WTF
maybe it is a combination of – margins / exchange rates / raw material costs / increased cost of living reducing sales? but the major companies must be noticing the reduced sale of non-oem kit