So you find a bike that is twice as much as the one you want, and put in the groundwork…you need a new bike, it’s perfect for the type of riding you do, but it’s a bit expensive, you’re not sure what to do etc.
Then you ‘find’ the one you originally wanted…it’s nearly as good, it’s half the price, you would have felt guilty about buying the expensive one (this is key, you’re the victim here 😊) you’re saving money etc etc.
New bike arrives, everyone is happy.