If you are after a family holiday hotel I’d highly recommend “Loano 2” – 25 min drive to Finale and the shuttle spots, but great place for family. We (Me, my wife and 2 kids) hire out a 2 bed apartment in the complex and works out less than £100 a night. Loads for the kids to do, shuttle bus from hotel to the town/beach and some great swimming pools.
I do a day riding and a day off.
I’d also say hiring a car is great as you can get around. Finale is not massive but there are loads of towns to explore along the coast and in the mountains – so having a car gives you that freedom.