When I bought my new road bike a few months ago, I just asked “this is my budget what are the options?”
Shown an aluminium bike and a carbon bike, the carbon bike was discounted already as it was a 2014 model but they offered me another £150 off which turned out to be £50 more than my budget. Too good a price to pass up, so I walk away happy with the price and the LBS is happy to shift this years model to make room for 2015 bikes.
No haggling required. I knew I couldn’t get a better price for the model I bought and I was also supporting a fantastic local bike shop