Spesh for bikes, just fit and feel right.
SRAM for mechs and shifters, love XO.
Endura for clothing,gloves and glasses; good fit for me and good quality.
Maxxis or Spesh for tyres, tubeless on mtb and blackbelt2 for road.
Mavic wheels,best UST system going.
Lezyne pumps/multi tools, feel nice to use.
Osprey for packs, quality.
Shimano for cranks, mtb shoes,spds.
Spesh for road shoes.
Exposure for lights, expensive but quality.
Zipplex sea rods, Sage fly rods, Shimano/Daiwa reels.
Size 8 blondes.