He's an interesting guy…
He owned legendary skate label Droors along with sister company Dub which made snowboard outerwear and were rivals to the likes of Four Square and Sessions back in the mid/late 90's. Droors was sold off and has since become defunct, but lives on in the form of DC (Droors Clothing) which he founded in 1994.
Additionally, he co-founded a snowboarding magazine back around the same sort of time that Droors/Dub were taking off. I can't remember what it was called (Blunt, possibly?), but it was similar to Big Brother skateboarding magazine (now principally remembered for introducing Jackass to the World through the sketches on their branded skate videos).
Oh, he's got his own mini snowboarding resort in the back garden of his Utah pad too:
http://tinyurl.com/2clb78y