The only things I have seen with "designed for the UK" have been hardtails with big forks.
It's all marketing guff.
Anyway, some yanks do get the big forked hardtail thing as well, but they are generally in the Pacific northwest or in New England. Which makes them almost Canadian.
Having ridden all around Europe on a Dialled Prince Albert with marz Z1s there does seem to be a different interpretation of Mountain Biking and what would be deemed to be a good ride.
Case in point in Lake Garda you had to make sure that you explained to anyone recommending routes that you weren't German/Italian and that you liked a bit of Tech.
I think the Euros tend to treat XC and DH almost as separate sports and don't get you can combine the 2 in one ride.