“discounting seems endemic”
and has been for years, so just about everyone gets 10%, not a new conversation, it was going on when I managed a bike shop in the late 80’s 😯
Mind you, if the margins were not able to offer that kind of discount in the first place, would anyone give it??
The wholesalers also give good discounts if you spend enough, but most owner operated shops will fail to hit any of the levels required..
So, just look on the bright side – sometimes you sell something for 10% more than you expected 😉