It compares poorly to decathlon.
I’m not sure thats entirely fair. There is alot of overlap but they are not quite the same market – Decathlon does pretty much all sports with a good outdoor section and a few tents and lots of own brand stuff but it doesn’t have the range of camping equipment that Go Outdoors does.
I think the business model makes sense – in a recession you go camping because its cheap, when your doing well people take extra holidays camping. I think the underlying question is whether any retailer like this can compete in the days of Amazon, CRC, Wiggle etc.