You have to realise this was before everyone even had the internet. Someone obviously saw the huge impact it would have in the advertising team, which is astonishing in its self.
Not quite, that was 2002…
2002
As of January, 58.5% of the U.S. population (164.14 million people) uses the Internet. Worldwide there are 544.2 million users.
The death knell tolls for Napster after a bankruptcy judge ruled in September that German media giant Bertelsmann cannot buy the assets of troubled Napster Inc. The ruling prompts Konrad Hilbers, Napster CEO, to resign and lay off his staff.
But no facebook, no mumsnet etc etc, it was still 544milion geeks at that point. It certainly had no where near the impact it has now.
Edited to add hardly anyone had broadband in 2002, that was the game changer for the internet !!!