I ride the same 2k bike Ive had for the last 8 years, probably spend £150 a year on maintaining it, considering the hours I spend on the bike it’s one of the cheapest hobbies you could have.
The top-end of things has gone up because the sport went mainstream, attracting the more money than sense brigade and the all-the-gear-no-idea wannabees.
Also, a lot of tech innovation between 1995-2005, but that’s largely come to an end now.