This is all really helpful stuff for me.
[It’s about communicating with your customers – how on earth can that be outsourced?]
My aim is to keep it simple and stick to the markets I know very well. The answer is you can’t communicate with customers effectively if you don’t know the market. so I would concentrate on my passion for MTB and use all my contacts along with my face to face sales skills to drive business there, but ask me to put together a social media campaign for a fishing tackle manufacturer and i’d come unstuck.
There are also other skills i’ll be learning in the background which could be provided as basics. A basic SEO strategy wouldn’t hurt any business if it was implemented. Just Keywords and phrases in titles and descriptions on pages of websites are a small help. SEO itself is only significantly effective if you find someone with years of experience in the subject.
I’ll be building my own wordpress website so I can manage content, links etc
One of the reasons why this market is somewhat thought of negatively is because there are so many cowboys out there claiming to know how to do it. I don’t claim to know how to do it yet but I will give it 100%. Being a social media management consultant on it’s own would seem dull. So if you have the personality and sales skills to enthuse your audience and win them over you’re some of the way there.