crikey,in an earlier post i intimated that my 3 yr old has more resoning behind ‘her’ purchases than tj does. He would have us believe he does something akin to pin the tale on the donkey. Which is nonsense. My daughter doesn’t know what chocolate tastes like, but she likes bright colours so reaches for the bright packets, coincidentaly at child height, when she’s in the shop.
It’s so ingrained in all of us.
As don simon says, advertising is but a small part.
I like rapha, i like their kit, i kinda like their films, i like the way they play on the physical hardness of cycling. Cuz we are hard!