Lavazza Rosso is a pretty good standard Italian style coffee that’s available everywhere, and especially cheap at Costco. It’s basically the hardtail of coffee beans.
No it doesn’t have the complex flavors of the artisan stuff, and it’s nowhere bougie enough for STW who will always recommend a local roasters beans with essence of this and hints of that, but it does the job for an everyday coffee.
I learned to make coffee as a teenager working in an Italian restaurant run by actual Italians and guess what they used…Lavazza Rosso.