North face is for the “roadmen”
Frankly, so what? I have a NF fleece, a Nuptse jacket and a Nuptse gilet. The fleece was bought sometime in the early 80’s, the other two some time in the early 90’s, with my share of a work lottery win. Just because all the Gen Zeds have latched onto it, doesn’t mean I’m going to stop wearing it. Having said that, it rarely gets cold enough to wear it anyway. If I wear any down items they’re either from Jottnar, Uniqlo or Decathlon.
Arc’teryx was always much too expensive, although they do have a cool logo.