It’s amazing how bad “cooked by someone else and reheated by you” sounds when you call it “ultra processed”.
Quite.
I’ve challenged this nonsense multiple times in threads before and am yet to have received a sensible explanation in reply. Peel a carrot, you’ve just processed it. Shove a chicken breast in the frying pan and you’re processing it (and it’s already been processed once, we reckon it fell out of mummy chicken already plucked and skinned and shrink-wrapped in plastic?). And good luck eating unprocessed raw chicken.
Now we have “ultra-processed”? What does that even mean, what’s the difference between processed and ultra-processed other than hyperbole? How do you feel about hyper-processed? Mega-processed? It’s meaningless scaremongering gibberish, you should be selling broadband and batteries.
If we want to worry about excessive salt or sugar or fat contents in pre-packaged meals then I can get behind that, these are valid concerns worthy of discussion. But why not just be honest and say that rather than hiding behind pseudoscience? You’re gonna shit yourself when you hear about “chemicals,” they’re in everything!