I'm sitting in a distillery right now. Whisky preference is hugely subjective, there are no rights or wrongs, its all about personal taste. And just like with bikes, some of it is marketing hype, some people are sold on one brand over another, some go for how it looks and some people prefer certain styles more than others. There are thousands of malts of varying ages and maturation styles, be open minded and enjoy learning about it! Find a good whisky shop and go to Whisky Live or whisky festivals and just try as many drams as you can! The Pot Still in Glasgow is a must-go-to pub. And if you ever come to Speyside there are many specialist pubs and shops to help you feed your habit.
Some facts just to confuse you:
Colour is not a true indication of flavour, I have tasted ex-bourbon matured whiskies that have been sweeter than darker sherry matured ones.
There is an unpeated Caol Ila. It is nice.
There are peated Speysides, such as Benriach. It is nice.
Don't get hung up on the whole 'sherry is more traditional' thing, Macallan don't mature all their whisky in sherry casks. Some of their bourbon matured stuff is nice. The tradition is all but gone, its a marketing tool….. However, it doesn't make the whisky bad!
Aberlour's are ACE.
Most whiskies over 12yrs old are better than those younger but this is not always the case.
Most over 18yrs are good.
Anything much over 30yrs old will begin to be like chewing a stave. And probably be VERY expensive. You are now moving from 'good' to 'rare' and from 'drinker' to 'collector'.
Don't overlook blends, BNJ was mentioned above, I'd also like to recommend Compass Box Whiskies – Asyla particularly.
Its my business and my friend! Take a tour and enjoy!
PS excellent riding in Speyside