New wrapper line: “Spread the word”….

Well I suppose it’s marginally better than the last one “enjoy the ride”, but who are these for?  It’s hardly advertising as <i>we’re already subscribers…</i>

Unless  STW are targeting a very specific postal workers demographic?

Would printing the spine lines not be a better enticement to rip the wrapper off and see if it relates to any specific coverage this month? Or not?

Might make more of a point of discussion.for the forum too? Drive up engagement and potentially subscribers??