TBH the cynic in me thinks some of it is a bit wishful, the £10 per head rising to £25 ain’t going to happen not under the current lot… certain wings of Press will go batshitcrazy if you took “£630M away from Road Maintenance to Paint lines on pavements for bicycles” as they will no doubt describe it…
I the Tories will probably go for the easiest options:
They’ll appoint a figurehead “National Cycling Champion” some visible public figure, probably connected to cycling but with no formal Qualifications/experience in planning, infrastructure or road safety (Sir Chris is at a loose end now), makes for good headlines… means little.
They’ll undershoot the recommended investment of £10 per person per year, and allocate something like £6.3M over 3 years (£0.33 per head, per year) that can be quietly dropped from the budget by 2015.
The “cross-departmental Cycling Action Plan / annual progress report” will just be some Statistical round up and massaging excercise to chuck a junior civil servant at for a couple of weeks each year…
“Promote cycling as a safe and normal activity for people of all ages and backgrounds.” a nice cheap poster and leaflet campaign in GP’s/Dentist’s waiting rooms, won’t run for long once they feel they’ve met the basic recommendation…
But I think the authors are probably conscious of the Governments propensity for undershooting the mark on things like this…
The benefits of adopting this reports recommendations for the UK can’t really be overstated though IMO:
-Relieving pressure on roads and congestion
-A proportionally healthier population relieving pressure on the NHS
-New business oportunities opened up in a growing UK cycle industry
-Road and transport infrastucture projects generating more employment
-Reductions in transport emissions…
Clearly the DM are still busy working themselves up into a froth over this one, a quick google news search turned up pieces from the Guardian, Independant and the Times but nowt from our favorite National press, anti-cycling advocates… Seems odd.
I found this an interesting take