One example is rural locations. Imagine two houses in the middle of nowhere. You can supply both off an 11kV 50kVA 3 phase transformer.
That will give about 67A per phase.
Either each house is limited to a single phase supply of 67A each and the transformer is unbalanced, or, if they each have a 3 phase cutout, they could have 33A on each of the three phases, totalling 100A.
All it needs is for the spark on the domestic side to split the load evenly across 3 phases.
Perhaps lights on one phase, upstairs power on another and downstairs on the other.