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The new sponsor of the UCI World Cup apparently...[url= http://www.rockyroadsnetwork.com/2011/08/31/rockyroads-network-new-title-sponsor-from-2012/ ]link[/url]
Belgian apparently.
No! How on earth did they end up as the title sponsor?? Lots of 'discussion' going on on the Dirt website about this right now...
This is a worse gaff on the UCI's part than that debacle about not allowing bikes built in Taiwan or wherever to be raced in UCI events.
I thought they were some massive cake making conglomerate.
Didn't know about Freecaster being asked to cough 100k for filming the events as well (on the Dirt article). Their website is dire.
Time STW got an interview with them ?
Up to 160 comments on Dirt...[url= http://dirt.mpora.com/news/uci-world-cup-heading-rocky-road.html ]link[/url]