One of the major reasons kettles are terrible is licensing. A lot of "branded" small domestic appliances are effectively Own Brand as far as the retailer is concerned. They purchase kettles direct out of China, have them branded up and packaging according to the brand guidelines, pay the license fee, and hey presto, you've suddenly got a kettle you can sell for £20-£30 instead of a tenner.
Posted : 10/02/2014 7:41 pm
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