[Closed] website costs

Gary - 30 years ago they were not at all. actually quite hard to find to buy. Tehy certainly were not a fashion item at all in 1980

😯

TJ - So buy you admission you would buy them again. If they didn't have a brand name this would be quite hard, how would you know they were the same not a copy?

DD - ok - i'll butt out again.

Ah no, don't really...I was just trying to out-troll the troll 😉

why did you first try those doc martins?

As TJ has replied there are more influences in the buying process than just the brand. This why I said you're putting the cart before the horse. I buy something because of XYZ and you make the assumption that it's solely beacause of the brand. Are you really so far up your own.....?

As a brand can be something as simple as a name, clearly we are all affected by brands, but to try and turn it into some kind of science is laughable. I remember the time when I could buy something based on style/cost/fit /quality/availability rather than the name. Clearly a good product is going to develop a good reputation and develop sales and will need a marketing budget. But without the good product you won't have a successful product. Developing buzz word brand as part of the product is a mark of today's gullible society.

The reason I don't go to McDonalds is because the product is, IMO, CRAP! Not the brand. If you want justify brand marketing by associating everything by brand, then that's fine. But don't go getting confussssed by believing that there aren't people out there who can buy because of other attributes and not because of a concocted brandimage. 😉

Teej, after that last statement I'm genuinely inclined to believe you now actually, sounds like you've truly lived under a rock!

And what Warton said...

I never saw another person wearing black DM shoes. Oxblood boots yes. no one wore plain black DM shoes

TJ is quite clearly not a brand whore. After all, he doesn't even know they are actually Dr. Martens
😉

I certainly agree there's a lot of marketing guff spouted around but anyone who says they are not influenced by advertising is extremely naive.

Incredible, TJ was the first person to ever wear a pair of black DMs (apart from the police and postmen of the 60's and 70's)

Could one of you business gurus tell me what 'brand' refers to?
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Taking the dog for a walk, I look forward to the replies when I get back. 😉

maxray - Member

You are just too funny TJ, what sort of baked beans do you eat?

Cheapest from my local supermarket. Why? Because they are the cheapest from the nearest supermarket.

Marketing free decision

The only influence advertising has on me is awareness of new products

Nothing beyond that at all. I do not buy for names or labels, I buy for good reasons unconnected with marketing based around green ethic.

So can anyone actulolly put any meaning to this guff?
"Brand communication"
"talk to their customers through their website",
"Brand message"

No one yet has given me any explanation of the meaning of these phrases

warton - Member

Incredible, TJ was the first person to ever wear a pair of black DMs (apart from the police and postmen of the 60's and 70's)

thats not what I said. I actually said I tried them on a recommendation - from a copper.

I did not buy them as a fashion item as black DM shoes where no fashion item

and you make the assumption that it's solely beacause of the brand

i just find it amazing that one of the most iconic brands of the 60s and 70s were not advertising and were virtually unknown in 1980.

I did not buy them as a fashion item as black DM shoes where no fashion item

I had 18 hole black with extra long yellow laces from the 26 hole version(?) so I could wrap them around the boot more.

To be honest, though, I do think that the DM marketing back in 1980 wasn't very sophisticated (like lots of brand work back then) and the fashion for wearing them was more peer-based than advertising led.

Cheapest from my local supermarket. Why? Because they are the cheapest from the nearest supermarket.

Kind of expected you to say that. 😆

It is almost like in your efforts to ignore brands you are actually being acutely brand aware. Tandem "antibrand" Jeremy!

Black DM shoes! Dull boring ones. No fashion item at all

I was there, I know.

Cheapest from my local supermarket. Why? Because they are the cheapest from the nearest supermarket.

Marketing free decision

Err no, because it was the Marketing peoples decision to create that cheap/own brand for people in your segment. Believe it.

Could one of you business gurus tell me what 'brand' refers to?

Yes,
A brand is a collection of perceptions in the mind of the consumer. Your brand is affected at every point at which your company comes into contact with potential customers.

To often people seem to think a brand is just a name, logo, colour scheme or such. Where as in reality even the way the phone is answered is part of the brand.

Which obviously sounds like a lot of pretentious crap, unfortunately (or not) it's true in the world we live in today.

I was there, I know.

I have no idea why you made your choice, I was simply correcting your claim that black DMs were not a fashion item.

Err no, because it was the Marketing peoples decision to create that cheap/own brand for people in your segment. Believe it.

Damo the branding has no bearing on my decision. None, zero. Zilch

I buy the cheapest from my local shop. That is not a marketing led decision in any way or form. You have to find some to justify your meainingless jobs and lives

You lot are so naive and gullible its not true in believing all this rubbish

No one has given me any meaning / explanation of the marketing guff yet

You really need to read the emperors new clothes

I have to say I am enjoying this discussion. 😀

MF - they were not. I was there, you were not.

simple as. They were really difficult to find and buy. I know I did it

Boots yes, oxblood yes, colours stitching yes, plain black - no

You cannot correct me on something I did at a time you were a child.

My gawd TJ, won't you stop quoting 'Emperor's New Clothes'. I am sure every single one of us knows the story.

So anyway, can you give me an insight into how you choose your baked beans? Do you always check the price on every alternative to ensure you are getting the cheapest product? Have you ever found yourself counting beans v juice in competitors' products to ensure you get maximum bean per penny spent?

So can anyone actulolly put any meaning to this guff?
"Brand communication"
"talk to their customers through their website",
"Brand message"

No one yet has given me any explanation of the meaning of these phrases

MF - they were not. I was there, you were not.

simple as. They were really difficult to find and buy. I know I did it

Boots yes, oxblood yes, colours stitching yes, plain black - no

You cannot correct me on something I did at a time you were a child.

You were there. Agreed.

I was also there. Agreed?

I repeat...

don simon - Member

Could one of you business gurus tell me what 'brand' refers to?
.

Has anyone said 'solely' because of the brand? It is just one of the many reasons why people make the choices they do.

And the answer to my question is because brand is simply a synonym for name and every product has a name and as I said previously the buying process is not simple.

What I think you guys are trying to defend so vociferously is brand image. So based on this, possible misconception,
TJ did buy a brand and that brand was Dr Martens what he didn't buy was the skinhead image or the working boot image that the brand marketing image people (or whatever they're called) wanted.
I can think of some other successful images like denim jeans as working clothes and not the fashion item they are today. You'll forget the first mistake and bask in the glory of the rebranding.
Or EasyJet?
As I see the imaging question, it is just a crock, isn't it? The Marlboro Cowboy would back me up if her hadn't died of lung cancer. Not quite the same image as the freedom of the US of A.
Or the obesity generated by eating too much junk food as they are trying to emulate the youn, thin, beautiful people portrayed as part of the image of the company.
Or maybe your thinking of the green and yellow flower being used in the logo of that famously environmentally friendly company, British Petroleum.
All just lies. 😉

I buy the cheapest from my local shop. That is not a marketing led decision in any way or form. The branding has no bearing on my decision

You have to find some to justify your meainingless jobs and lives

MF - I buy the cheapest per unit weight from my nearest shop. Thats a simple decision based on cost and convenience and nowt to do with marketing

You may know the story of the emporers new clothes but you ignore the lesson in it.

Damo the branding has no bearing on my decision. None, zero. Zilch

I buy the cheapest from my local shop. That is not a marketing led decision in any way or form. You have to find some to justify your meainingless jobs and lives

Let me give you an example of how marketing and branding works.

You admit you just buy the cheapest and are not influenced by brands. Therefore you are a segment that can be targeted.

In Tescos (or any other FMCG retailer) marketing department some years ago:

Marketing person 1: "I reckon there's a segment out there that just wants the cheapest, isn't interested in quality and thinks they're unaffected by brands"

Marketing person 2: "you're right, lets buy in some cheap products and price them below the brand leaders"

Marketing person 3: "great idea, because the segment thinks they are uninfluenced by brands lets just brand them very simply, how about we call them Tesco Value"

Damo the branding has no bearing on my decision. None, zero. Zilch

I buy the cheapest from my local shop. That is not a marketing led decision in any way or form. You have to find some to justify your meainingless jobs and lives

Let me give you an example of how marketing and branding works.

You admit you just buy the cheapest and are not influenced by brands. Therefore you are a segment that can be targeted.

In Tescos (or any other FMCG retailer) marketing department some years ago:

Marketing person 1: "I reckon there's a segment out there that just wants the cheapest, isn't interested in quality and thinks they're unaffected by brands"

Marketing person 2: "you're right, lets buy in some cheap products and price them below the brand leaders"

Marketing person 3: "great idea, because the segment thinks they are uninfluenced by brands lets just brand them very simply, how about we call them Tesco Value"

😆 I had to spend a whole day being taught "How to make yourself a brand."
I think the course leader (I can't use the word teacher) was used to naive, optimimistic uni graduates not hard bitten cynical middle age techies.

The biscuits were good. The closest I've come to branding myself was on the oven.

😳 double post.

Damo the branding has no bearing on my decision. None, zero. Zilch

I buy the cheapest from my local shop. That is not a marketing led decision in any way or form. You have to find some to justify your meainingless jobs and lives

Let me give you an example of how marketing and branding works.

You admit you just buy the cheapest and are not influenced by brands. Therefore you are a segment that can be targeted.

In Tescos (or any other FMCG retailer) marketing department some years ago:

Marketing person 1: "I reckon there's a segment out there that just wants the cheapest, isn't interested in quality and thinks they're unaffected by brands"

Marketing person 2: "you're right, lets buy in some cheap products and price them below the brand leaders"

Marketing person 3: "great idea, because the segment thinks they are uninfluenced by brands lets just brand them very simply, how about we call them Tesco Value"

I buy the cheapest from my local shop. That is not a marketing led decision in any way or form.

You have to find some to justify your meainingless jobs and lives

So can anyone actulolly put any meaning to this guff?
"Brand communication"
"talk to their customers through their website",
"Brand message"

No one yet has given me any explanation of the meaning of these phrases

Can I do it tomorrow I'm off home now? 🙂

Posty seem to have got lost 🙁

MF - I suggest you read the emperors new clothes and learn the lesson from it

as for my beans purchase. Cheapest per unit weight from my nearest seller of them.

No marketing / branding / advertising in that decision at all. None. Nada. No matter what the brand is I would do the same. My local supermarket changed recently from one brand to another - guess what? i do the same thing when buying beans I buy the cheapest.

TJ,

How did you arrive at STW?

Did a friend "recommend" the website?

Did you pick up the STW mag in a shop? Why did you pick it up? Nice pretty picture on the front? (Thank the marketing dept. for that)

Did you find the website from an online search engine? Perhaps Google?

(Branding, marketing, and all that 'rubbish' associated with it... does actually work on you....)

TJ,

How did you arrive at STW?

Did a friend "recommend" the website?

Did you pick up the STW mag in a shop? Why did you pick it up? Nice pretty picture on the front? (Thank the marketing dept. for that)

Did you find the website from an online search engine? Perhaps Google?

(Branding, marketing, and all that 'rubbish' associated with it... does actually work on you....)

what is happening to posts, page 5 is broken. Odd glitch this. Did they pay £600 for this forum? 😉

Taken from another thread

TandemJeremy - Member

I know its been done but I had a search and couldn't find anything.

Before I buy a set of [b]ortleibs [/b]is there anything else I should look at? T'missus don't like the ortleibs because they have no pockets - I think they are a bit heavy. [b]However they have a great reputation[/b]. I can just about cope with the cost.

Must be big and strong with good fixings, Front and rear wanted

caradice? They do some similar to the ortleib

Anyone else?

Ta

You appear to be looking at two established Brands there?

Why not fashion your own out of hemp?

Just get the cheapest from a local shop?

Use a couple of old plastic bags?

as for my beans purchase. Cheapest per unit weight from my nearest seller of them.

Let me give you an example of how marketing and branding works.

Are we talking about a brand (simply a name), brand image as [url= http://www.singletrackworld.com/forum/topic/website-costs/page/4#post-2154556 ]phil.w[/url] described or marketing?

I do so love the way you keep ascribeing motivations to me that I do not have

And MF you were not there or you would know what you are saying is guff. You were a child.

Phil - yes its rude. Sorry. Its also the truth

you guys spend your working lives selling the emperor his new clothes and have to attempt to justify it. Well some of us see tright thru you and yo don't half get angry and defensive when this happens - resoretring to utter goibbledegook

Marketing person 3: "great idea, because the segment thinks they are uninfluenced by brands lets just brand them very simply, how about we call them Tesco Value"

Classic example of the emperors new clothes

I do not buy tesco value because they are tesco value. I buy the cheapest because they are the cheapest. I care not one jot what is on the label

what is happening to posts, page 5 is broken. Odd glitch this. Did they pay £600 for this forum?

No, I think they asked for a forum that works and the designers gave them one that doesn't. 😉

hhmmm ... interesting ... 🙂

Website can be designed/made in other part of world but maintain locally. Simple.

If everything is designed & maintained locally then you can kick their arses if something goes wrong.

🙂