Forum menu
It was a free warts an all honest assessment of advertising. Someone recommended it, I downloaded it (its free) and I cant find it now..
The Ad Contrarian?
yer sounds right, google says it is right. well done cheers. Hive mind better than any search engine. Awesome.
Take a look at 'The Hidden Persuaders' by Vance Packard, written in the 1950s, probably the definite book on the science of advertising / marketing and not a lot has changed since as most of the ground breaking work took place in the 40s/50s in the USA.
From Wikipedia:
"In The Hidden Persuaders, first published in 1957, Packard explores the use of consumer motivational research and other psychological techniques, including depth psychology and subliminal tactics, by advertisers to manipulate expectations and induce desire for products, particularly in the American postwar era. He identified eight "compelling needs" that advertisers promise products will fulfill. According to Packard these needs are so strong that people are compelled to buy products to satisfy them. The book also explores the manipulative techniques of promoting politicians to the electorate. The book questions the morality of using these techniques"
FYI I've found the link on the authours website for the free book [url= http://www.hoffmanlewis.com/adcontrarian/The_Ad_Contrarian_eBook.pdf ]here[/url] from this [url= http://adcontrarian.blogspot.co.uk/2009/03/its-not-just-ebook-its-free-book.html ]page.[/url] V interesting.