[Closed] Hive UK any cop?

Someone recently pointed me to Hive UK as an alternative to Amazon for buying books etc, where smaller shops are supposedly supported.
Has anybody on here used them and care to share their experience good or bad?
I'm not sure how it works, as the supplying shops don't appear in the listings as far as I can tell?
I spend a fortune on Amazon because it's so easy and they usually have what I want in stock (my tastes are a way off mainstream,), but it can't be healthy to put all your money into one company.