[Closed] Clever logo... (well I thought so anyway)

What I said was I hardly have any branded clothes. I made no comment on actively serching to or avoiding buying them

so this points to number '2' that it is coincidental that you don't own any branded clothes, having neither avoided them or sought them out

Will you guys stop telling me what I have and haven't said and start listening to what I have said?

could this not be resolved with a quick game of scissors paper stone?

this sort of pointless nit-picking is what puts people off stw.

I thought everyone had agreed to try and move away from it?

We're only telling you because you seem to have forgotten, you did say Proplus

Right back at you TJ...

The Thompson airlines logo is good.
Its a smiley face or an air stewardess serving drinks.(don't know how to get the picture up).

In fact a lot of the airlines insignia are brilliant logos.

[img] [/img]

We're only telling you because you seem to have forgotten, you did say Proplus

What I attempt to do is to minimise the effects of marketing and branding upon my purchasing decisions. I try to buy things for waht they are - not for waht they are marketed as

Good Lord that is a mighty come down. You've gone from being completely impervious and it definitely never having any influence on you ever to recognising that you simply [u]try[/u] to minimise the effect.

Well done TJ - that's quite a climbdown for you - I'm proud of you.

What I said was I hardly have any branded clothes. I made no comment on actively serching to or avoiding buying them.

I can go into Marks and Spencers and buy a packet of underpants and know that a) they will be quite conservative, and b) they will last for a while. That saving of time is possilbe due to the M&S brand. You, I suppose, trawl around the shops checking all the Y-fronts until you find, by chance, a pair that meets your criteria.

Also tell me why you mentioned ProPlus specifically?

cos MF asked why I don't take pro plus when needing hthat big caffine kick

TJ said
I hardly have any

and one sentace later you say

you don't own any

These two sentances are not the same.

The Thompson airlines logo is good.
Its a smiley face or an air stewardess serving drinks.(don't know how to get the picture up).

In fact a lot of the airlines insignia are brilliant logos.

cos MF asked why I don't take pro plus when needing hthat big caffine kick

I have never said

completely impervious and it definitely never having any influence

These two [s]sentances[/s] [b]sentences[/b] are not the same.

Also tell me why you mentioned ProPlus specifically?
[b]cos MF asked why I don't take pro plus when needing hthat big caffine kick[/b]

But you stayed with the brand, you knew they were caffeine tablets. but the main point was do you really expect us to believe that you couldn't take them in a subtle way?

[i]have a look to see who owns Thomson Holidays[/i]

Is it a smiley bloke with only one eye?

mastiles_fanylion - Member

The Thompson airlines logo is good.
Its a smiley face or an air stewardess serving drinks.(don't know how to get the picture up).

In fact a lot of the airlines insignia are brilliant logos.

Ahh but there is more to it than that - have a look to see who owns Thomson Holidays....

http://en.wikipedia.org/wiki/Thomson_Holidays

What am I missing?

Edit - ah, TUI = the logo

I'm going to have to have lie down now I'm so upset.

See what you've done, TJ?

I hope you're proud of your achievements.

I promised myself I wouldn't get drawn into this. Hence just posting loads of pictures. I'm going back to that. We aiming for 1000 uncle jezza? Has it been done before 😉

Fred. Stick with your original brief. lets have some great branding and design

Well, if we're being serious I think the interlinked V & W of the Volkswagon roundel is a bit of a classic, as are the Marshall and Fender signatures on their products.

Too many classics to list really: Ford, Audi, Penguin books, Nike etc.

clubber - Member
mastiles_fanylion - Member
The Thompson airlines logo is good.
Its a smiley face or an air stewardess serving drinks.(don't know how to get the picture up).

In fact a lot of the airlines insignia are brilliant logos.

Ahh but there is more to it than that - have a look to see who owns Thomson Holidays....

Edit - ah, TUI = eg the logo

http://en.wikipedia.org/wiki/Thomson_Holidays

What am I missing?

[img] [/img]

dunno binners - we might need some new aspect to bring to it and I am getting rather bored.

1000 posts of "he said" "no I didn't" "the big boys did it and ran away"
is rather good tho

No I'm too upset now Binners.

I might come back later and give it another go. I'll have to see how I feel.

Three defenses in law

- I didn't do it
- I wasn't there
- The big boys did it and then ran away

Pure undiluted branding Genius from the combined genius of Tony Wilson, Peter Saville and Rob Gretton

[img] [/img]

[img] [/img]

[img] [/img]

[img] [/img]

[img] [/img]

[img] [/img]

[img] [/img]

[i]I am getting rather bored.[/i]

well just stop posting FFS - I assume no one's holding a gun to your head?

you are clearly never going to convince everyone about whatever it is you're trying to say makes you different to the other 8 billion people on the planet when it comes to brand recognition and association so why not just give up?

And I forgot the wonderful Island records logo, as seen on many great albumen sleeves.

Sorry.

Rusty Spanner.

That's good, not 'lol' good but 'nice one' good.

I have never said

completely impervious and it definitely never having any influence

[b][u]Yes you did.[/u] [/b]

You said repeatedly throughout this discussion that it has no influence at all on you. Many people, including me, have queried you on that and asked you how it can possibly have NO influence.

In fact you're opening gambit was that you [i]"pity anyone who believes in all this stuff and who wastes their life and / or money doing it."[/i] - which rather implies that you don't [i]believe[/i] in it and it is a waste of money because it has no influence.

The branding for MDMA was genius....

discuss..

No Graham I did not. Look I just pointed out to you where in the space of two lines you took a qualified statement of mine and turned it into an absolute. 🙄

not [i]that[/i] bored then.

True yunki, 'Despair' doesn't have the same ring to it as 'Ecstacy'.

No Graham I did not. Look I just pointed out to you where in the space of two lines you took a qualified statement of mine and turned it into an absolute.

Are you really saying that you didn't say this?

I pity anyone who believes in all this stuff and who wastes their life and / or money doing it

Skim read 23 pages so sorry if already mentioned but if branding is so meaningless how does Apple sell its expensive products over often technologically superior equivalents?

'Cos Steve Jobs is a nice guy?

Influencing behavour in a crisis by asserting authority:

[img] [/img]

Well, that's obviously the main reason but after that? 😉

skim read 23 pages so sorry if already mentioned but if branding is so meaningless how does Apple sell its expensive products over often technologically superior equivalents?

Ouch!!! Suddenly the level of bollox being spouted ascends to a whole new level!!

In fact Apple is another case in point - it's possible to spend your lifetime comparing specs of different computers, but when you buy an Apple product you know pretty much what you will get, so the Apple brand communicates the values of the company in a concise and effective way.

start listening to what I have said?

quite honestly you don't say it clearly enough or choose to answer only certain aspects of questions or discard them wholly that is actually impossible to converse.

id like to further enlighten TJ about branding..............

- by branding him on the forehead.

for those that are genuinely interested - this is a good watch, and sort of related

For 24 hours this has raged. I had to come back and catch up. Awesome thread, even if its led to me having 40 omelettes.

The claim by anyone (who's in a position to comment on a web forum) that they are utterly, categorically impervious to branding is naive. Branding has shaped, and continues to shape, the very world in which we all live. Even those completely impervious to the ever-alluring messages of the super brands still live in a world shaped by branding.

As this is STW, I feel it is my duty to bring to this thread that which, despite it's biblical length, has bizarrely been so far lacking. I will make huge and very tenuous pseudo intellectual leaps so as to involve both Thatcher and the Nazis. I think you'll all agree, from whichever side of the fence you stand, that this is the correct thing to do at this juncture. So here goes:

The Nazi party was successful for many reasons, but part of its strategy for success was to brand itself very well. We don't know how much of an effect the brand had on the success of the Nazis, but the potential benefits of it meant it was a worthwhile consideration at the time. We went to war with the Nazis. Thousands lost their lives. That world war had a profound effect on the world we now live in.

Branding has therefore had an effect on TJs life.

The capitalist idea, so beloved of Thatcher among many others, that handing the nation's reigns to the free market economy is the best way to run a society has led a generation of politicians into kowtowing to big business. Big businesses therefore hold significant sway over the governance of our nation. Big businesses get where they are by marketing and branding themselves well.

Branding has therefore had an effect on TJs life.

But aside from that, rather more seriously:

The products that are on the shelves now are generally there because they've been successfully branded and marketed. The few new items Jeremy does objectively choose to buy are only those from that list. Therefore the objects he gets to buy are only available to him because they are successful brands.

Branding has therefore had an effect on TJs life.

Thatcher: Check.
Nazis: Check.

Eggs.

DrJ, I rather thought that was the point I was trying to make! Apple doesn't sell a product it sells a "user experience".