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It's a lazy advert to appeal to hormonal teenage gnarcore types
They've gotta sell their goods somehow, and based on my experience of their kit naked women is better than being honest and saying "yeah it looks nice but will fall apart after a few rides*"
*ive had 661 shorts, gloves and shoes,
With all the amazing female role models in mountain biking these days they get some random model to get her kit off is ridiculous.
I totally agree. They could have got a female mtb role model to get her kit off instead.
Tom_W1987 - Member
Anyone care to cross reference the supporters in this thread, with the outraged about misogyny types in my cologne sex attackers thread? To see how many hypocritical cockwombles there are in this thread
I largely avoided that thread as I couldn't be arsed with the arguments.
What are they selling?
Nahh ... overpriced.
Anyone who wears knee pads is a bit of a girl anyway so it sort of fits 😉
I totally agree. They could have got a female mtb role model to get her kit off instead.
[url= https://www.google.co.uk/search?q=niki+gudex+mtb&tbm=isch&imgil=dIYUek4kjX2ipM%253A%253BMHn97xk-v-ZqTM%253Bhttps%25253A%25252F%25252Fwww.pinterest.com%25252Fpin%25252F106608716149840510%25252F&source=iu&pf=m&fir=dIYUek4kjX2ipM%253A%252CMHn97xk-v-ZqTM%252C_&biw=1366&bih=610&usg=__sY95cIaJgO_dlqSqzFZ3Mh28YWk%3D&ved=0ahUKEwiejZPO8qzKAhVDVBQKHT5fBBUQyjcILQ&ei=lnaZVp7qKcOoUb6-kagB#imgrc=_&usg=__sY95cIaJgO_dlqSqzFZ3Mh28YWk%3D ]Bin dun[/url]
Still, at least she didn't have to do the laundry.
FFS if they're that clean just wear them again.
Only bot men wear knee pads anyway
Marketing success surely? We're all talking about 661 so a massive win for them really. If we're talking about it here, so will the other cycling forums. It'll be on Facebook. People will be Googling the images and the articles, clicking on the 661 site to see what else is there.
Headline news. Attractive person used in advertising. Wow.
Good on her to be honest.
I went for the audition but apparently a naked, 40 something, overweight man wasn't the demographic they were going for.
Biggots.
I've decided to go with Maxxis' offer instead anyway.
If you are really offended by the pictures don't buy 661 products. That'll learn em!
Actually it probably won't because the majority of 661's potential customers will think "pretty girl, cool knee pads" and buy their products.
The more the PC brigade bleat about it, the more publicity it will get and the marketing campaign will be deemed a success.
Sex sells. Doesn't matter if it's David Beckham in his pants or a beautiful model with knee pads on.
According to Mrs 24k, David Beckham in his pants is [u]totally[/u] different. That just about proves the whole Venus and Mars thing 🙄
Just sad and lazy, the worst bit is it could be just a get outrage, apologies then live on the publicity...
What is most sad and lazy is the notion that a picture in an advert somehow makes people think it's OK to be sexist. That's simply wrong.
If you eradicate images like this the sexists will still be there and the dickheads who make sexist comments will also still be dickheads and make the same comments.
The picture is not a problem, sexism is.
The only problem I have is that its pretty shit. bland photography, no half naked sports person being used and no bike in shot. The pictures just arn't relevant to the sport. They should have gone the whole hog and used a big busty model with curves rather than some skinny one.
+36
Surely the issue with this one is that there wouldn't have been the same visual "pun" if it had been a guy.
yes bit some of us are sayong what a binch odf sexst bastards wich one woud assue is not the message they want to win.We're all talking about 661 so a massive win for them really.
You did read their retraction where they don't seem to be taking it as win what with the apology and all that.
The only problem I have is that its pretty shit. bland photography, no half naked sports person being used and no bike in shot. The pictures just arn't relevant to the sport. They should have gone the whole hog and used a big busty model with curves rather than some skinny one.
How does it compare with that shocking picture of a naked/photoshopped Pendleton on her Trek. As this article noted, there wasn't a hint of grease or road muck on her. Appalling....
Blah blah blah who is in least bit attractive is allowed to be used in any form of advertising, and never in any way that is believed to be OT (off topic)?
Yes, that's exactly what is being suggested.
whats wrong with being sexy?
Sex[i]ist[/i], Nigel, sex[i]ist[/i]
How does it compare with that shocking picture of a naked/photoshopped Pendleton on her Trek.
I wasn't a fan of that, but you could argue that it's a an ironic statement - by a top cyclist acting out one of these brainless model shoots, she's drawing attention to how ridiculous they are. Maybe.
Well, I think it's sexist.
you don't understand the meaning of the word
these brainless model shoots
you're a moron aren't you
Please explain this comment for the hard of thinking. I don't see the connection with this image and group sexual assault or sexual assault in general.
I think the general idea is "culturally defective Muslims get all hot and bothered about bare flesh and can't control themselves, so therefore can't be allowed in swimming pools" and at the same time "we otherwise perfect white boys get all hot and bothered about a 661 ad and can't relate to women as equals".
But I could have misunderstood.
I wasn't a fan of that, but you could argue that it's a an ironic statement - by a top cyclist acting out one of these brainless model shoots, she's drawing attention to how ridiculous they are. Maybe.
Or maybe it was VP justifiably proud of her body.
Just sad and lazy, the worst bit is it could be just a get outrage, apologies then live on the publicity...
... as thoughtfully provided by STW, reproducing the pic. Nothing to do with clickbait, oh no ....
Get your tits out for the pads.
*sigh*
No kneed for that.
[img] 
[/img]
If it were akin to the 70's she'd actually have her tits out. Are were really that sexually repressed nowadays that we have to get in a froth about a bit of bare skin and a pretty lady being used in advertising? God help any of you that might actually turn the TV on.
(laments the loss of the Big D peanuts card on the wall behind the bar)
behind the bat
Really? We used to have them in the pub.
laments the loss of the Big D peanuts card
[url= http://www.bigdnuts.co.uk/swfs/cardgame.html ]Big D haven't gone anywhere[/url]
The lasses on the card DD's have though 😆
Did you follow that link?
If it were akin to the 70's she'd actually have her tits out. Are were really that sexually repressed nowadays that we have [s]to get in a froth about [/s]a [s]bit of [/s]bare [s]skin and a pretty [/s]lady being used in advertising?
Yep - she's clothed!
Yep - she's clothed!
I don't think that even in the 1970's the Big D models were actually topless?
Well I can remember a saturday in the Working Mens club craning over the bar to see the boobs whilst Grandad got Nan a Snowball 😆 (G&T actually - tha old Witch)
Gotta admit to being surprised that the poll on the frontpage is actually that close. I thought the arguments in here would purely be from the noisy types and not representative as a whole.
Yeah. I get the impression that the poll didn't go quite the way Mark was expecting.
Just voted & it's spot on 50/50
If I was flicking through a bike mag......would I stop to look at yet another pic of a rider (male or female) clad in 'rad enduro' gear advertising the latest wonder product? Probably not. Would I stop to glance at a picture of an attractive woman wearing little clothing.....? Probably. Oh, and look she's got 661 knee pads on - bugger! Suckered in to looking at an advert because I'm a disgusting lecherous, Neanderthal man. Damn....
Should I be ashamed to admit this on here? Probably..... 😆