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In Ting Hsin International Group (hereinafter referred to as the top new) chairman Wei Ing-view, tucked fried beef with rice burgers will be made after the first choice for lv purse, which will become Germany's top new REX brand different from the Western fast food, which account for the other peaks.
June 16, 2011, Dicos in Beijing opened its first "new comfort food" concept store. In this concept store, Dicos launched its own new products using rice cakes instead of bread, the traditional beef burger in the beef pie dunk shoes Wei Ing said, "In the fast food industry, the boss eat meat, soup her second child, third child wash the dishes, we do not want to wash the dishes, we eat meat. How to exceed the oldest and second oldest it? We can only separate bodies, this is what we proposed a "new comfort food" concept of reason.
In addition, the chain's new top of the industry is full of "ambition": According to Wei Ing-introduced in the next 20 years to 30 years, the top of the new chain of business to have equal shares with the traditional business, the size of 50 billion The size of the entire top of the new business at 750 billion, while traditional business in the 40 to 50 billion, while only 90 billion chain the size tiffany and co jewelry but in the next three decades, this figure will be turned on five times, reaching 500 billion
Top New turnover in 2010 reached 75 billion, in the industry, which accounted for 54.1% of the tea market share, market share reached 55.8% of instant noodles, drinking water accounted for 24.1%, while sandwiched accounted for 22.7%. Market share is a good thing, but it also means that the growth ceiling.
Top new chain businesses, including Keshi, Master Chef's and Family Mart convenience store three brands, and now more common in first-tier cities is the Master Chef's Table, and Dicos and cheap nhl jersey mainly distributed in three , four-city
June 16, 2011, Dicos in Beijing opened its first "new comfort food" concept store, for Dicos, this is sounded into a second-tier cities in a loud horn
Relative to the first KFC store in China in 1987, McDonald's opened in 1990 in his first store in Shenzhen, was the top of the newly acquired only in 1996 Dicos opened their first store in Chongqing, the time has not get ahead of armani eyeglasses early in the development Dicos concentrated in three or four-tier cities, a second-tier cities are not stationed. Moreover, the number of terms from the store, KFC has reached more than 3,000 stores, McDonald's has more than 1,000, and as of April this year, Dicos there are 1064 stores.
According to Wei Ing-introduced, although McDonald's and KFC are now starting to third and fourth tier cities began to penetrate, a second-tier cities have been covered, but for Dicos, the second-tier cities polo shirt then, Dicos the direction of the main shop is expanding to a second-tier cities. McDonald's and KFC in the site because of the time, has not asked a similar store nearby fast food, so the top of the new Master will usually use beef noodles first to sign with the store, and then Master of the brand and Dicos bundle, in order to achieve Dicos rapid expansion. " KFC and McDonald's stores in the general area 350 square meters, and for us, half of 350 square meters as Keshi, half as a Master, customers can choose western food, you can also choose Chinese, we can ensure that each month 1 million in sales, so that we can reduce our rent pressure This is Wei Ing-take "bundling" gucci shoes sale
It is understood that Dicos shop in the annual rate of 150-200, while the Master Kong brand shop 100 per year, an annual Family Mart convenience store shop 300-400. Dicos and Master brands tend to take bundle approach to development, the shops in this bundle have been about 20 to 30 stores.
For such a speed shop, Wei Ing think the biggest difficulty is not the market difficulties, but the personnel difficulties. " 2011 to 2015 per year 300-400 of montblanc pen but after 2016, per year 500-700 of the manager, but the manager needs to develop a three and a half hours. " This line is placed in front of Wei biggest problem
Dicos open a shop cost of 200 million people, while the absence of a mature manager, with Wei-line analogy is concerned, that is to a value of 200 million luxury car to a driver of technology, but .
To solve this problem, the top opening of the three new measures: the first is to start a grass-roots chanel bags followed by the establishment of the University of top restaurants clever mechanism, making the top of the new employees can receive training in top universities catering clever; Finally, the internal business staff is starting to join.
It is understood that the top new employees within the business to join, is to allow new employees to become top boss chain, Wei Ing said: "As long as our employees have 10 million dollars, he can become a Master Chef owner of all things House." According to him, the joining mechanism is to transfer the right to operate chain stores to the employees, except employees on top of skinny levis jeans each year there will be 200,000 to 300,000 of the profit
Relative to the top of the new tradition of good service, the restaurant chain industry is a high industry demands more, although it has a relatively high profits, but management also have higher requirements.