http://www.cyclingtips.com.au/2012/08/limitless-performance-or-limitless-sexism/
Pseudo viral marketing backfires. Jaw droppingly toe curlingly bad, with hollow "post modern/ironic" defence.
Here's an idea, let's not buy their products.
I'd have to see the video to develop a proper opinion
Was all over Facebook & Twitter yesterday - I saw the video before they took it down. Truly dreadful - I can see the message they were trying to portray but it got completely lost in the overlying sexist tone and the "trying-too-hard-to-be-Rapha" photography style of the video.
The company spent the afternoon deleting comments from it's FB and Twitter pages then posted the comment on their blog apologising.
It's just another bandwagon-jumping start-up, trying to join the likes of Rapha but not actually offering anything new to the party. Other than a complete lack of marketing knowledge or awareness of the cycling market...
Urr my eyes - the kit is disgusting. Never mind any sexism.
We just design for 'guys'.
Hmmm.
What bunholers.
