I'm not sure it matters what anyone thinks about the name 😀
Exactly, most folk don't care what the name of their bike is, and rightly so. It's a bike, with a made up name, there's nothing confusing about it.
Don't think the logo looks good nor is it ethical made.
I'm sure it's super good to ride though.
nor is it ethical made.
Really, do we need to do this again?.
nor is it ethical made.
Really, do we need to do this again
Quite. I thought the bikes were made in Taiwan and Bird were based in Hampshire.
Quite. I thought the bikes were made in Taiwan and Bird were based in Hampshire.
I struggle to see how this makes them unethical (or unethic) in any way? Unless there is both an untapped aluminium ore seam under the home counties, and a load of unemployed experienced aluminium welders in Eversley.
Came on here thinking there might be more interesting info. Shut up about the name, boring!
Yeah, same here. I only want to see this thread update with hard facts, good pictures, videos and prices!
New stuff here...
https://www.pinkbike.com/news/first-look-the-new-ethic-highish-pivot-emtb.html
I think it looks mint apart from the downtube logo and droopy saddle

Check the depressingly predictable comments. I guess keyboard-wielding philosophy professors are the same all over the world.
Naw, rwading comments on PB is worse than the daily mail tbh.
Nice. Logo not an issue for me.
I’m not sure it matters what anyone thinks about the name 😀
Yes, it does
( As an ex global marketing / sales director speaking)
It is sad - but there is a thing called "brand value" - and if the brand image does not convey the right narrative to the target market then there will be big issue
I don't doubt you, but I'll bet my last 12 speed cassette that they sell out quick smart.
Mint. Mullet & a set of 180mm boxxers for me please. I hoping the fork rubber bumpers wont hit the cable outlet on the frame.
i hope they sell it with 10sp advent drivetrain. 12speed on an eeb is pointless.
looks like a focus too -
i quite like the high pivot though
12speed on an eeb is pointless.
Is it? Shimano motors seem to work better with a high cadence, so offering more options to keep cadence high seems sensible. Happy to be proved wrong, as ever!.
Looks the business.
Pinkbike seems to have crashed. They must love it and can't get enough I assume.
Check the depressingly predictable comments. I guess keyboard-wielding philosophy professors are the same all over the world.
As a marketing person with a philosophy degree (and a keyboard), I resemble this comment.
The name is clearly a bit sub-optimal, but at least it's not as cringey as Sick! Bicycles.
Let's all just accept it and move on with our lives.
As eebs go I think it looks a lot better than most, though the welds look somewhat chunky and that saddle needs replacing.
Will these be able to be built into a 'light' ebike ala Orbea Rise/Spesh LS models? Not sure tbh how they control the weight, the Orbea has the same EP8 motor (with a retune) so is it mostly battery?
The lightweight ebike market needs some competition and being able to choose your battery size would be a real bonus.
ta11pau1
Will these be able to be built into a ‘light’ ebike ala Orbea Rise/Spesh LS models? Not sure tbh how they control the weight, the Orbea has the same EP8 motor (with a retune) so is it mostly battery?
The Rise has a smaller non removable battery, which is a big part of the weight saving. Outside of that, it also uses mostly non e-bike parts, so regular forks, tyres, etc.
i hope they sell it with 10sp advent drivetrain. 12speed on an eeb is pointless
disclaimer, I say this as someone who has had a few goes on ebikes, and has observed a number of people using them and overtaking me on them; not as an owner or afficionado.
From the people who seem to be using them well (that is, not riding slowly with their non-e friends, and not totally incompetent), there is no need for really low gearing. Going slower than a brisk walk is no good for bike riding.
We've all got low gears because we need the rest, or need to sit and spin on a long climb with our meagre meat-watts. But for actual techincal climbing, where you are inputting power through the pedals, you need a taller gear.
If I fail a low speed-techincal or uphill move, my first thought is to try again, one gear higher.
Eagle 52 tooth might climb a near vertical fire road without fatiguing you, but to get up a rock step, you need something to push against that doesnt just spin out the rear wheel.
With a motor providing most of the power, the first half of the above is irrelevent.
So I'd argue that you only need to pedal at your preferred cadence, between 5mph and 15.5mph. Especially on a heavy full power big travel soft tyred monster like this, pedalling above the cut off is unlikely to happen much.
So based on the above, a 11-34 cassette would work - with chainring sized to your preference and rear wheel size. Bonus of taking some unsprung weight off the rear axle too.
The Rise has a smaller non removable battery, which is a big part of the weight saving. Outside of that, it also uses mostly non e-bike parts, so regular forks, tyres, etc.
Yeah, which will be customisable if they offer it as frame + motor.
However just seen on the facebook comments that an SL ebike might be next, so probably not for this one.
Is it? Shimano motors seem to work better with a high cadence, so offering more options to keep cadence high seems sensible. Happy to be proved wrong, as ever!.
Assuming there's no need to pedal past the limiter (especially on a long travel bike weighing 40lb+ with tacky tyres) then by that same argument you don't need the tall gears either.
A 327% 11-36 cassette gets you from walking pace to the limiter at the same cadence.
Will these be able to be built into a ‘light’ ebike ala Orbea Rise/Spesh LS models? Not sure tbh how they control the weight, the Orbea has the same EP8 motor (with a retune) so is it mostly battery?
It's there in the article. They had to make a decision and it sounds like they made it in 2019.
Personally I'm only interested in a full-fat e-mtb. I don't need one for health reasons (whatever people mean by that) and I don't need a little bit of assistance on the occasional long ride. It would hopefully fill the gap left by my much missed but dusty and unused DH bike. I'd use it to do as many laps as possible on steep, tech trails where in the dark ages we used to push our bikes back up the hill.
As long as it handles like a beast on the way down and can replace a stinky, diesel uplift bus on the way up that's all I want.
It’s there in the article. They had to make a decision and it sounds like they made it in 2019.
It doesn't actually say what the answers to those design decisions were though 😀
Like I said, I don't know how much weight the battery size factors into it, or if the frame itself has to be designed as an SL rather than a full fat ebike.
An SL ebike interests me greatly for big days out in the big hills, enough assistance to take the edge off 5 days solid riding but (just) light enough to be able to hike-a-bike or not put my back out lifting it over gates etc.
TBH I won't be in the market for another couple of years so an SL version in 2024 would suit me fine!
I don’t doubt you, but I’ll bet my last 12 speed cassette that they sell out quick smart.
I hope they do - Bird have been making smart bikes that deliver to the core market (or in fact, over deliver for Swinley 🙂 )
I don't think it would stop Bird buyers - but a new punter coming in off the street is going to ask the same questions as on here
Ethic
Should it not have an extra 'c'?
E-thicc
🤣🤣🤣
I've got a full fat ebike with 12 speed.
Most of the time, 11-36t would be fine except
- 1. Pedalling with motor off, e.g. if battery runs out or if you are riding with non-ebike friends or just trying so save the battery.
- 2. For going up really really steep climbs.
I still might replace the 12 speed with the 11-36t 10 speed off my commuter though, but the 12 speed has lasted well. Around 2000 miles so far on an slx cassette and 2 chains, but it does need replacing soon.
I had a ride on one on the demo loop at Ard rock today. It rode like an ebike uphill and was similar to my Aether 9 down. I checked and it'll be available as a frame/motor/battery combo and might be out toward the end of the year.
it’ll be available as a frame/motor/battery combo and might be out toward the end of the year.
Oh no. I hope it's crap. I can't afford it yet.
That is a good looking bike full stop! It's also much more compact than a lot of ebikes out there. The workmanship in the Instagram photos is really nice, so are the colours.
Excuse my ignorance but with the high pivot pulley wheels, why do need the one just to side of the chainring?
Its to reduce the amount of chain growth on the bottom run. Without it you would destroy the clutch/spring in your mech in a few hours.
Frame/motor option is a winner for me, so many eBikes with awful spec out there unless you're touching five figures.
@benpinnick, if you're about- I'm in Ireland, how awkward is a motor warranty issue across borders? That would be my worry, that I couldn't get that dealt with via a local dealer
Frame only option is a massive deal - it would be pretty much the only option on the market surely!
Well, there's Pole, but they're a rather different prospect to Bird as far as customer service goes
Demo bike at Ard Rock means demo bike also making it to Tweed Love? Assuming it’s a medium (really need a small)?
They were staff bikes on the stand (M and a ML) so I'm not sure how much they were official demo bikes or just the guy took pity on me asking on Friday after doing the epic if I could try one the day after.
Demo bike at Ard Rock means demo bike also making it to Tweed Love? Assuming it’s a medium (really need a small)?
Yes will be at tweedlove too. Medium is available but not small, sorry.
Looks like Bird have a new bike/frame dropping tomorrow. Long travel 29er, bigger brother to the AM9 so maybe 160/170mm enduro called the Aeris 9. I spotted it on Street Pigeon's Instagram, looks very nice!
Looks like this Aeris 9
https://www.bird.bike/product-category/complete-bikes/aeris-9-29-full-suspension/
Must be time to ask if there’s any news as we end into 2023. I believe Bird, privateer and possibly cotic we’re talking of their models releasing some time this coming year which is brilliant as I’ve held off scratching the itch for nearly 12 months waiting for the bird or other frame only options to go live.
@danbird @benpinnick any news to salivate over the Xmas period with?
There was an update on fb the other day - it’s on pause at the moment because they’ve found the Shimano motors unreliable in testing and therefore (quite rightly) don’t want to release the bike. Think they’re waiting for the next version of Shimano motors to test and hoping they’re more reliable as Bosch don’t seem to want to take on new companies and all the other manufacturers want huge volumes
That’s a shame. Motors have been bombproof on the COTIC prototypes, but Shimano have pushed motor availability into 2024 for small brands IIRC.
