[Closed] Comedy yank - do they do irony yet?

From an article on Bikeradar:

“Since the dawn of the bicycle, fashions have passed. The bicycle is not fashion,” says van Mees “As they say in Italy the bicycle is 'assurdità assoluta' - the very essence of man's being."

Stiamo Mentendo’s first range – Malato del Sidro – will be in selected stores from today and, says van Mees, “…combines modern fabric technology and corresponds to consumer demand-led sensibility yet retains a stylistically modern urban aesthetic.”

Explaining his reasons for launching in the UK first, van Mees reveals that he spent time here in the early noughties. ""I truly believe that the UK is the sickest place to visualize my vision,” he explains, “Portland reminds me of England. I was a cycle courier in Stoke-on-Trent for three months during my freshman year and the scene there was so sick. I just know what I've got going down here is going to rock places like Stoke and London."