Giant and Liv Go Direct To Consumer In UK

by 46

Following in the footsteps of Specialized, Giant and sister brand Liv have just announced that they will be offering customers a free home delivery option, as well as a click and collect from your local bike shop. Giant has long had branded or flagship stores, so it will be interesting to see what happens to them in the longer term – will they continue alongside the home delivery model, or will this be the start of a shift in the model?

Here’s the press release:

Giant and Liv UK launch free Delivery service direct-to-consumer. Customers can now order bikes from the brands’ websites for home Delivery.

The new free service puts customer choice first; All orders will connect consumers with their local retailer for service and support, plus the Giant Rider Support team will be on hand to assist.

Ian Beasant, Managing Director of Giant UK, commented, “we’re delighted to be able to work with our network of talented independent retailers, offering consumers the advantages of a Delivery service.”

Distributed in a dual-branded Giant and Liv bike box, with instructions that take you through a simple step-by-step guide to help unbox the bike, set up the bars, fit pedals, and set saddle height, followed by some pre-ride safety tips.

Beasant continued, “the Delivery service is an additional tool to support our dedicated network of retailers and offers consumers the modern shopping experience they expect.”

Convenience is at the heart of the new service, giving consumers the choice and flexibility to suit their shopping needs. Delivery will sit alongside the existing Click & Collect service to meet the demands of today’s consumers.

Delivery

Order your bike online and get your order delivered to your home address – simple!

Click & Collect

Order your bike and accessories online and get your order delivered to your nearest bike shop so you can collect them at your convenience.


Clarification (UPDATE 14:30 20th January)

In response to questions posted in the comments we’ve sought some clarification from Giant about the delivery procedure. If you choose the direct delivery option rather than click and collect, this does not cut out your local Giant dealer from the service/process. Rather the bike will be delivered to you AFTER it has been assembled and checked (PDI process) by your local dealer, as is required by law. ie. Online orders received via the Giant website are processed centrally and the customer’s bike is sent to your local Giant dealer who then performs the necessary assembly. The bike is then sent on to the customer. What you will receive will be a part assembled bike that requires only minor final assemble by the customer using basic tools. In much the same way that bikes arrive direct to customers from other brands like Canyon.

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Hannah came to Singletrack having decided there must be more to life than meetings. Having worked in policy and project management roles at the Scottish Parliament and in local government, Hannah had organisational skills that SIngletrack needed. She also likes bikes, and likes to write. Hannah likes all bikes, but especially unusual ones. If it’s a bit odd, or a bit niche, or made of metal, she’s probably going to get excited. If it gets her down some steep stuff, all the better. She’ll give most things a go once, she tries not to say no to anything on a bike, unless she really thinks it’s going to hurt. She’s pretty good with steri-strips. More than bikes, Hannah likes what bikes do. She thinks that they link people and places; that cycling creates a connection between us and our environment; bikes create communities; deliver freedom; bring joy; and improve fitness. They're environmentally friendly and create friendly environments. Hannah tries to write about all these things in the hope that others might discover the joy of bikes too.

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Viewing 40 posts - 1 through 40 (of 46 total)
  • Giant and Liv Go Direct To Consumer In UK
  • tomhoward
    Full Member

    Will they be shipped with an authorised dealer to assemble them?

    csb
    Full Member

    Hahaha

    a11y
    Full Member

    Will they be shipped with an authorised dealer to assemble them?

    Chapeau

    desperatebicycle
    Free Member

    Timely news eh. Don’t think too many on here will be rushing to order.

    razorrazoo
    Full Member

    Will they be shipped with an authorised dealer to assemble them?

    Nope, simply take delivery of the boxed bicycle and take directly to your local Giant dealer for assembly, what could be simpler, even comes with a full lifetime warranty.

    xora
    Full Member

    That is some world class trolling by Giant considering the warranty thread!

    mashr
    Full Member

    razorrazoo
    Full Member

    Nope, simply take delivery of the boxed bicycle and take directly to your local Giant dealer for assembly, what could be simpler, even comes with a full lifetime warranty.

    Note: Labour charges for assembly will apply. Includes full check of bike, but any issues will be missed anyway.

    olly2097
    Free Member

    Wish they’d come directly to my house and pick up my trance e. Bloody thing has died again. Trying to reject it. Not getting very far. Crap.

    Rubber_Buccaneer
    Full Member

    That is some world class trolling by Giant Hannah considering the warranty thread!

    Someone spotted an opportunity to drop this and stir up some forum traffic 😀

    thegeneralist
    Full Member

    Nope, simply take delivery of the boxed bicycle and take directly to your local Giant dealer for assembly, what could be simpler, even comes with a full lifetime warranty.

    I presume the bike warranty is for the full lifetime of the cardboard box it is delivered in, and only if it’s left out in the rain

    snotrag
    Full Member

    This is bizarre as EBC (whom I used to work for and respect hugely) have just announced they are opening another store in Edinburgh to sell just Giant & Liv…

    will they continue alongside the home delivery model, or will this be the start of a shift in the model?

    Getting closer into bed with a retailer is not a move towards direct sales is it?

    Odd.

    https://www.edinburghlive.co.uk/news/edinburgh-news/popular-edinburgh-cycle-store-opening-26019229

    mashr
    Full Member

    snotrag
    Full Member
    This is bizarre as EBC (whom I used to work for and respect hugely) have just announced they are opening another store in Edinburgh to sell just Giant & Liv…

    Velocity 44 in Stirling have also just turned their shop into a full Giant/Liv outfit

    davros
    Free Member

    Simply wonderful timing 😂

    matt_outandabout
    Full Member

    My brain is catching up, allow me to summarise:

    – Giant / Liv refuse any warranty for bikes which the owner has assembled/disassembled or even oiled the chain on.
    – Giant / Liv now expect a lot of thier bikes to be home assembled.

    So, what warranty are they now offering?

    razorrazoo
    Full Member

    This is bizarre as EBC (whom I used to work for and respect hugely) have just announced they are opening another store in Edinburgh to sell just Giant & Liv…

    Given that the implication is that a dealer needs to carry out any and all work on a Giant/Liv bike in order for the warranty to apply they will need a dealer in every town and village if they wish to achieve (bicycle) world domination!

    Distributed in a dual-branded Giant and Liv bike box, with instructions that take you through a simple step-by-step guide to help unbox the bike, set up the bars, fit pedals, and set saddle height, followed by some pre-ride safety tips.

    Oh hang on, I see what they’ve done there, never shall a warranty be approved again!

    matt_outandabout
    Full Member

    Has anyone ( @wysiwyg ? ) Tweeted the question of home assembly vs warranty to GiantUk?

    wysiwyg
    Free Member

    Ouch.
    I need the taps head meme. Can’t have a warranty if assembled at home

    spoonmeister
    Full Member

    I suspect they’re playing the same game as Specialized and Santa Cruz, buying up existing independent businesses to create a dealer network.

    dyna-ti
    Full Member

    Giant / Liv now expect a lot of their bikes to be home assembled.

    Does it actually say that ?, or is it a case that as with the instruction/warranty, it will say something like Must be assembled by either a Giant dealership, or by a qualified mechanic, by which they’ll probably mean certified with specific or at least recognized qualification from the bike industry.

    a11y
    Full Member

    by which they’ll probably mean certified with specific or at least recognized qualification from the bike industry.

    Something like Cytech, which @wysiwyg has?

    I think the age-old excuse for a bike breaking of “I was just riding along” needs replaced with “I just assembled the bike myself”

    Kuco
    Full Member

    Should have this in big letters on the side of the box

    ‘The warranty is voided if the bike is removed from the delivery package’

    LAT
    Full Member

    this is a twist that i was not expecting

    argee
    Full Member

    So are the margins the same as shop sold bikes for Authorised Giant Dealers having the click and collect, or is this a way of reducing their cut, or avoiding it completely?

    Are home delivered bikes the same, or no cut for the local independent dealer, trying to work out how they do this and big up the network of dealers.

    tpbiker
    Free Member

    Giant’s warranty is clearly at their whim, and not worth the paper it’s written on. They are obviously skint and trying to maximize profit whilst screwing the customer.

    Unless they expect me to take my newly delivered bike to the closest giant retailer to get assembled, then going by the basis that they rejected the warranty of our fellow poster on, no giant bike will ever be covered.

    It’s a shame as they do actually make nice bikes

    martinhutch
    Full Member

    A new DTS (Direct-to-Sucker) service.

    13thfloormonk
    Full Member

    have just announced they are opening another store in Edinburgh to sell just Giant & Liv…

    Possibly just seizing the opportunity to (finally) buy up Cycles Williamson/Alpine Bikes now that the property has become vacant 😎

    Bit of a shame as Hamilton Place used to be a great spot for some tyre kicking and coffee drinking at Ronde and Alpine, hard to get as enthused for a Giant store full of e-bikes and hybrids 🙄

    iainc
    Full Member

    ^^^ the Giant/Liv announcement isn’t quite the same as Spesh tho, is it ? Seems like they are still promoting the dealers, just giving home delivery options ?

    argee
    Full Member

    ^^^ the Giant/Liv announcement isn’t quite the same as Spesh tho, is it ? Seems like they are still promoting the dealers, just giving home delivery options ?

    That’s why i’m wondering what the terms are for purchases via this scheme, are those dealers being given the same rates as buying the bike from the shop, or is this another squeeze on stores?

    big_scot_nanny
    Full Member

    I’m not sure I understand why this is an announcement now. When I was looking at Giant’s last year, you could go to an LBS, do click and collect from website to dealer, or get it shipped directly from Giant.

    So this big announcement is that they put some more instructions in the box?

    setupdevil
    Free Member

    I will never say Singletrack is in the pocket of manufacturers again ,Bikeradar and associated journo’s hold my beer.

    desperatebicycle
    Free Member

    So, what warranty are they now offering?

    Nothing’s changed in that respect – SFA.

    chrismac
    Full Member

    I have no problem with direct sales models. My only real gripe is how does one ever get to try before you buy. With the price of bikes continually rising I want to be able to have a decent go on one before spending a considerable sum on one. Reading a spec / geo sheet and reading some review doesn’t really cut it for me

    tomhoward
    Full Member

    I will never say Singletrack is in the pocket of manufacturers again

    When did you say it before?

    tpbiker
    Free Member

    Direct sales models are all well and
    Good if the consumer makes a saving. When I bought a canyon in 2015 it was at least 25% cheaper than an equivalent spec bike from a shop. I’m prepared to take a slight gamble on sizing at that price

    But why would I want to buy a bike at full price direct? Are giant planning to pass on the saving to the buyer? I don’t think spesh did.

    kelvin
    Full Member

    If selling direct and though dealers, then you need to sell at the same price through both channels… otherwise people will “try” at dealers but then “buy” direct.

    sharkattack
    Full Member

    There’s about as much chance of me buying a Giant as there is of them actually releasing a desirable mountain bike so it’s business as usual in my house.

    mashr
    Full Member

    as there is of them actually releasing a desirable mountain bike

    just imagine you’re living 5 years in the past and they start to make more sense

    Mark
    Full Member

    I’ve added a clarification on the process that we requested from Giant in the story.

    vinnyeh
    Full Member

    I’ve added a clarification on the process that we requested from Giant in the story.

    don’t suppose you took the time to clarify their warranty process while you were in contact with them, and what exactly invalidates it? which is probably of more interest to most people on here than some minor change to the ordering process which on the face of it goes against their current warranty wording.

    5plusn8
    Free Member

    That warranty thread has turned me right off. Imagine dropping 5 or 6K on ebike and then changing the mech and the warranty fails.
    Big time suck.

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