55% of UK Adults Considering Buying an eBike

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Today marks Cycle to Work day. To mark the occasion, a new study has been released that suggests 55% of UK adults are considering buying an eBike. Following the first lockdown, cycling boomed in the UK with many people opting to cycle for transport and recreation.

Released by Bosch eBike Systems’, the study shows that a number of Brits are considering purchasing an eBike. 32% say they would use their car less in favour of electric pedal power. Critically, 66% would consider buying an eBike if the government committed to proposed subsidy schemes. 

Bosch eBike Systems

The release reads:

The study polled over 2,000 people across the UK. This included non-cyclists and those who already own an eBike. They were asked their perceptions of e-mobility and how these have changed since the start of the pandemic.  The research sought to understand the UK public’s appetite for electric bikes and willingness to swap the car for a commute on two wheels. There was also a need to see what role the pandemic has played in changing sustainable travel habits.

Lockdown lifestyle changes bring eBikes to the fore

The UK eBike market has grown quickly over the last few years, with the pandemic accelerating this growth. In 2020, the UK eBike market grew 68% compared to 2019. Bosch eBike Systems’ research found that the UK public’s appetite for electric bicycles is only set to increase.

Since the pandemic, more than half of the UK public are now considering purchasing an eBike. The findings show that the eBiking trend gripping the nation has only just begun. Of those considering purchasing an eBike, 23% say they are more likely to buy an eBike now than before the pandemic. This indicates a large-scale re-evaluation of lifestyle and travel habits.

Speaking to those that purchased an eBike during the pandemic, 56% said the shift in habits and circumstances played a part in their purchase decision. 28% said that avoiding Covid-19 transmission via public transport motivated them to make the change. 

Staying fit and healthy and reducing carbon footprint was also a clear motivator behind eBiking. For example, 54% of eBike owners bought their eBike to boost their exercise levels. 37% did so as a proactive step towards reducing their environmental impact. 

Bosch eBike Systems

Commuters are switching their cars for eBikes

Another key finding from the research is that 32% of the UK public would use their car less if they owned an eBike. Were this to translate to just one journey fewer by car per day, the average person could reduce their carbon footprint by as much as 0.5 tonnes of co2 per year* The research also indicates that after purchasing an eBike, the likelihood of forgoing the car rises substantially, with 53% of eBike owners surveyed revealing that they had cut down on car journeys and travelled by eBike instead. 

Reducing the number of journeys by car is a key motivator for those who have purchased an eBike. 25% of eBike owners bought their eBike to cut down on unnecessary short car journeys. And those who have made the switch are overwhelmingly swayed by the eBike commute, with 68% saying they get around more efficiently by eBike compared to other modes of transport – be that car, bus or train.

Bosch eBike Systems

This research provides some key insights into eBiking’s growing presence in the UK. We’re proud to unveil these key findings on ‘Cycle to Work Day.’ We’re passionate about the role eBikes can play in the growth of active travel and the dramatic reduction of carbon emissions in the UK and across the globe. It’s encouraging to see the rapid development of eBiking as a sustainable and enjoyable travel option. These findings confirm what we’ve been seeing over the past year, as more people discover the benefits of e-mobility.

Tamara Winograd, Vice-president of Marketing, Communications and Brand Management at Bosch eBike Systems.

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Viewing 23 posts - 1 through 23 (of 23 total)
  • 55% of UK Adults Considering Buying an eBike
  • Premier Icon IHN
    Full Member

    “Survey commissioned by eBike manufacturer says e-bikes are the future”.

    I’ll take a pinch of salt with mine, please. And, as ever, I’d like to see the questions asked.

    Premier Icon weeksy
    Full Member

    That’s impressive considering 75% of UK adults don’t even know what an ebike is !

    Premier Icon Klunk
    Free Member

    As I’m not thinking about it do I need to have a stern conversation with the wife ?

    Premier Icon augustuswindsock
    Full Member

    What Sir Humphrey said….

    Premier Icon Blackflag
    Full Member

    Ask everyone again in January when its been p***ing down for a few months.

    Premier Icon BadlyWiredDog
    Full Member

    And, as ever, I’d like to see the questions asked.

    Which of the following three methods of transport would you consider buying if the alternative were a slow and painful death?

    a: An elephant
    b: One of those broken-down donkeys you see on ads on the telly
    c: An e-bike (plus a £1000 voucher to spend at McDonalds)

    Premier Icon the-muffin-man
    Full Member

    In 5 years time 55% of UK adults will have an eBike gathering dust in their garage with a knackered motor and no spares available!

    Premier Icon brakestoomuch
    Full Member

    I cycled to work today. I cycled to the park and back. I’m working from home, not the park. I am not a squirrel.

    Premier Icon DezB
    Full Member

    They deduced 55% of UK adults from a sample size of 2000. Okey doke.

    That’s impressive considering 75% of UK adults don’t even know what an ebike is !

    Indeed – I had to explain to my brother what one was and he owns 3 mountain bikes!

    Premier Icon matt_outandabout
    Full Member

    Is the quote not ‘55% of the panel invited to speak about cycling thought they might consider at some point the idea of an ebike’?

    Premier Icon SOOBalias
    Free Member

    and 63% of UK Adults are overweight.

    Premier Icon Nobeerinthefridge
    Free Member

    Clickbait-tastic!

    Premier Icon Watty
    Full Member

    c: An e-bike (plus a £1000 voucher to spend at McDonalds)

    😂 🤣 😂 🤣 😂 🤣 etc

    Premier Icon n0b0dy0ftheg0at
    Free Member

    8 out of 10 owners said their cats prefer it.

    Premier Icon Steve
    Full Member

    Easy to scoff at loaded surveys, but surely ebikes “should” be the solution for a lot of short and/or urban journeys?

    Premier Icon chakaping
    Full Member

    I don’t think anyone is saying ebikes aren’t a really good idea to replace car journeys.

    Just that this article is credulous to the point of making Singletrack look silly.

    Premier Icon Matthew Hornby
    Full Member

    I don’t think anyone is saying ebikes aren’t a really good idea to replace car journeys.

    My dad does. He’s not a fan of cars, but hates e-bikes with a passion. It’s really odd.

    Which version of cycle to work day was this? It’s unlikely that Cycling UK wouldn’t bombard my my inbox for 2 solid months about this and I had no clue.

    Premier Icon rocketdog
    Full Member

    I’ve considered buying a mclaren

    Premier Icon Rubber_Buccaneer
    Full Member

    I’ve considered buying a mclaren

    Do you mean Maclaren?

    Premier Icon Rubber_Buccaneer
    Full Member

    55% of UK Adults Considering Buying an eBike

    73.6% of statistics are made up

    Premier Icon Nobeerinthefridge
    Free Member

    Do you mean Maclaren?

    🤣🤣🤣

    Premier Icon dyna-ti
    Free Member

    My dad does. He’s not a fan of cars, but hates e-bikes with a passion. It’s really odd.

    Does he say ‘Baaaah HUMBUG’ a lot ?.

    Premier Icon smudgey
    Free Member

    I don’t believe it personally. The last thing a commuter needs is to spend 3-5K on an E bike and get it nicked straight away. Also they are much heavier than road bikes.
    Just get a road bike and you’ll easily be able to do 15MPH which is plenty fast enough in an urban environment.

Viewing 23 posts - 1 through 23 (of 23 total)

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