Chipps follows the path of an Asian-made bike from concept sketch to mountainside testing.
Words and photography Chipps
I’ve always wanted to follow the development of a product from first-sketch to final product, but it’s easier said than done. Many companies are rightly wary about opening themselves up to outsiders, especially journalists. There are all sorts of intellectual property worries in letting someone see behind the product designer’s wizard’s curtain, not to mention potential embarrassment if it all goes wrong.
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