Yes, they’re very wide in person.
American Classic’s new Smoking Gun wheelset is a massive 43mm/40mm wide- essentially twice as wide as the long-running Mavic 517 (remember those?) and a full third wider than last year’s Wide Lightning. Really intended for the coming flood of plus-sized bikes, the Smoking Gun may not be as immediately successful as the Lightning- but being one of the lightest wheelsets in the chubby bike class (1,733g 27.5+ / 1,790g 29+), they could make for a sprightly ground-up build or upgrade down the road.
Of course, everything’s gone all Boost now, with 148mm rear and 110mm front hubs appearing like mushrooms after the rain. American Classic’s no different- though rather than kick out their flanges as far as possible, Shook and company have opted to further balance their spoke tension- something that they feel makes for a stronger wheel. AC has made some remarkably solid wheels in their weight classes over the years, so we imagine that there’s something to it.