How pink is too pink?

by 6

Yeti has launched two new bikes this week: the Yeti Betis. And, as you’ll guess from the paintjobs, if not the name, they’re aimed at the brand’s female audience…

2016_Yeti_SB5c_Beti_Frame_1 2016_Yeti_ASRc_Beti_Frame_2

Modelled on Yeti’s existing frame designs, the Yeti Beti ASRc and Yeti Beti SB5c have tweaked build kits with female-specific contact points (saddles, bars, grips and cranks) and custom-tuned shocks to set them apart from the regular versions of the same frames. Says Yeti: “The rear shocks are valved for lighter riders – they have less rebound damping so the suspension doesn’t pack-up when the going gets rough. This results in a bike that is more efficient going uphill and more controlled when descending.”

2016_Yeti_SB5c_Beti_Profile

The SB5c features Switch Infinity, 27.5in wheels and with five inches of travel is aimed at those looking for a lightweight trail bike.

2016_Yeti_ASRc_Beti_Profile

The ASRc is the lightest frame in Yeti’s range (claimed weight of 4.2lb) and has more of an XC leaning, with 27.5in wheels for the XS/small sizes, 29in on the medium/large, and “modified single pivot” suspension. Both frames are carbon – oh yes, and then of course there’s the paint job…

2015_Yeti_Beti_Oregon_0055

While we appreciate that not every woman wants to ride a pink bike, we know that some women do, and we also think that the colour of contention only works if it’s committed to, 100%. Top marks to Yeti in that department, because they’ve gone in all (paint) guns blazing with a colour that they call ‘coral’ (who are they kidding, eh?).

2015_Yeti_Beti_Oregon_1214

“Yeti has a long history of supporting women cyclists and the brand has fielded legendary race teams with some of the best women in the sport— among them, Juli Furtado, Missy Giove, Marla Streb, Tara Llanes, Jill Kintner, and Rosara Joseph… Women are drawn to Yeti for many of the same reasons men are — performance, technology and the brands commitment to the mountain bike community. Yet, they approach the sport differently and wanted equipment tailored to their riding style. The Beti range is a nod to the women who have helped shape the Yeti brand over the years.”

2015_Yeti_Beti_Oregon_1483

The bikes will be available in the UK this summer, and we’ll update with pricing info from UK stockists Silverfish when we get it.

YETI BETI SB5C X01 BUILD KIT

2016_Yeti_SB5c_Beti_Side

REAR SHOCK – FOX DPS FACTORY, CUSTOM TUNED
FORK – FLOAT 34 140 FACTORY CUSTOM CORAL
HEADSET – CANE CREEK 40
CRANKSET – RACE FACE TURBINE 30T 170MM PF30
REAR MECH – SRAM X01
SHIFTERS – SRAM X01
CASSETTE – SRAM 1180 10-42T
CHAIN – SRAM 11SPD
WHEELS – DT SWISS XR331 RIM WITH DT 350 HUBS
TYRES – MAXXIS IKON 2.2 / ARDENT 2.2
BRAKES – SHIMANO XT
ROTORS – SHIMANO XT ICE 160F/160R
HANDLEBAR – EASTON EC90 CARBON RISER 720MM
STEM – EASTON HAVEN 55MM
SADDLE – WTB CUSTOM DEVA – YETI BETI
SEATPOST – THOMSON COVERT DROPPER 30.9

YETI BETI ASRc XO1 BUILD KIT

2016_Yeti_ASRc_Beti_Side_NDREAR SHOCK – FOX DPS FACTORY, CUSTOM TUNED
FORK – FLOAT 32 120 FACTORY CUSTOM CORAL
HEADSET – CANE CREEK 40
CRANKSET – RACE FACE TURBINE 30T 170MM PF30
REAR MECH – SRAM X01
SHIFTERS – SRAM X01
CASSETTE – SRAM 1180 10-42T
CHAIN – SRAM 11SPD
WHEELS – DT SWISS XR331 RIM WITH DT 350 HUBS
TYRES – MAXXIS IKON 2.2 / IKON 2.2
BRAKES – SHIMANO XT
ROTORS – SHIMANO XT ICE 160F/160R
HANDLEBAR – EASTON EC90 CARBON RISER 720MM
STEM – EASTON HAVEN 70MM
SADDLE – WTB CUSTOM DEVA – YETI BETI
SEATPOST – THOMSON ELITE 30.9

yeti.com


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Jenn Hill was the deputy editor here at Singletrack up until her untimely death from Lung Cancer in October 2015. She was and remains an inspiration to us all here at Singletrack. Jenn Hill - 1977-2015

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