We have all become accustomed to thrashy metal soundtracks and super slo-mo in all our video clip consumption of late. We certainly have. We’ve even been known to use both effects ourselves. With three amateur bedroom guitarists and even a drummer in the office, we aren’t shy of picking up an ‘axe’ and trying to knock out some royalty free riffs for our bike test video clips. So ubiquitous has the thrash slo-mo sequence become that when you do see a natural clip of fast riding with nothing but the sound of tyres on trail it makes you sit up, put Twitter to one side for a few minutes and watch in awe.
We challenge you not to react that way to this..