Had a similar thing happen with a shwobble Racing Ralph.
Brand new. Fitted to rim evening prior, inflated to about 35 psi, checked it was seated evenly, left it overnight. Checked and reduced pressure to about 28 (rear) and went for a ride.
About 8 miles in and on nothing obvious the bloody thing just exploded off the rim, not a burp at all. In fact I waited to die, as I thought I’d been shot.
Stuck a tube in, got home, tried to get it back in use, but it was as though the wheel was way out of true, tyre had distorted so badly as to be unrideable.
Bin and £30 later, bought new tyre.
To be honest I just decided that Shwalbe tyres were rubbish. Oh well, probably wrong, but stuff like that causes brand loyalty , or otherwise, I guess.