I did wander over to the MBUK forum to investigate this (sad, I know but in my defence I am unemployed and therefore have too much time on my hands. Bit like a pensioner but with all my faculties.) I posted that it might have been nice to recognise Sir Steve's acheivements and got this reply from the self-styled King of the Gurners himself:
"Peaty was on the cover just a few issues back on 241, and we held the last issue back from going to print to put the celebratory band round the cover to honour Steve.
With the 2010 products and kit being shown off at trade shows, we opted to go for a 2010 themed cover on a brand new bike and kit…"