Do I just send the product with a suitably worded press release in to a magazine, and ask if they would be kind enough to review it?

Is it actually in production and available in shops? If so, yes. Some mags just reprint the release but that is much less common in the UK.

Is your IP fully protected before you send it out to the wider world?

Another option might be to do a cheeky show and tell on here, use us to gauge opinion. Hell, if Brant can use the forum for guerilla marketing, why shouldn't you! 😉

Generally if its a really good product get it prototyped, release a copy of the idea / specs / projected RRP to the mags who will pretty much re-print any half descent press release.

Have the item tested (ISO / EN whatever) and then look at getting into production in a small way.

Release to mags for testing and review.

Have idea stolen by mega-corp who are happy to fight the legal battle knowing that they have enough $$$ to drag it out for years.

Give up and have a nice quiet life.

SSP

It's not that easy, according to the second item down here.
http://www.vertebr.ae/news/

Unlikely to be available in the shops, limited production run only. I don't have time to make very many. Will probably sell direct to people through a website I am building. Once the site is up the plan was to send a few pairs out of singletrackworld road.cc and other sites to generate a little intrest.

I like! Lots.

Can you do 'em with top end SRAM chains too? Price? Availability?

Cheers flash. If I get my act together they might make this weeks "fresh goods".

Don't want to fall foul of the singletrack trading rules so you will have to hang on till then.

They're beautiful! Good work 😀

I'd buy them – what sort of price is likely?

very cool, if i needed any of those, those would be the ones i'd buy

Sorry for being ignorant, but what do they do?

Super nice!

If you like wearing fancy shirts, they hold your cuffs together.

oh…

kinda like ties but for your arms?

they look great – well done

They're lovely. I just lost my old cufflinks and am after some more…

How much?

GB

I like them a lot too.

I want a set!! where can I buy them from?

I think you can call that a pretty positive reaction so far!

Good luck, and make sure you let us know where and when!

Bike jewellery isn't exactly a new idea but those are very nice, I'd buy a set. 🙂
Similar kind of things here:
http://www.ananichoola.co.uk/gallery_201424.html
used as earrings.

The night before a job interview about 3 years ago I was getting all my stuff together and realised I'd left my cufflinks at my parents house so I bodged a set together with some spare Powerlinks I had. It worked quite well! 🙂

they'd be nice to have, almost worth wearing a shirt to work for!

Surely there are copy right issues?

Very positive thanks guys. If STW review them for me then that would be cool. If push comes to shove I will take out one of their trade classified ad things.

I am not expecting to make millions, I have just started up my own design consultancy and this was a way of generating a little cash to help fund some of the kit I need.

solamanda, not sure how. I have to buy shimano chains to make them as long as I market them generically all should be fine. It probably won't event figure on the big S's radar.

Put me in for a pair as well please!

I'd like some too! How much and how?

Those are cool – interested in a pair

Move like the wind if you can fettling. Christmas is coming and that is exactly the kind of thing people would get cyclists for a present. Guess you won't be able to advertise much but get a simple site up somewhere to let people buy them if they want (if you can make a few).
Oh, and another vote for SRAM 😉

I'll take a pair too

Look great. I'd be in for a pair.

Yep get promoting them to the websites first, with Christmas coming up it would a shame to wait for the mags.

If i was doing it i would try and make them stand out whether that was different packaging or beer or sweets, dont forget they get sent silly amounts of kit to test/review (the scrounging gits).

If I was wearing business shirts for much longer I'd get some for sure. Tracker is right – do it fast – perfect christmas gift.

Give me a call on Monday if you like..

01706 813344

Mark

I'd have a set as well. Nice work.

Yep, I'd probably be interested in a pair depending on price.

Price, I might even buy a hounesqye shirt just to wear them 😀

Hi Fettling,
If you don't have time to set up a website I'm happy to pop them up on mine in the xmas run up?
I do that for a couple of my mates who make random things, like these buckles
http://www.ananichoola.co.uk/gallery_280980.html. Send me your personal email address and I'll message you.
If you then want to put them on a different website instead after xmas then no worries, just an idea…:-)
A

Etsy is a great place to sell this kind of stuff, dead easy to set up your own shop and commission is fairly small – http://www.etsy.com/

Yep, I like those too, though I'm more of a SRAM man…