30mm wide rim for 2.25-2.3" tyres?

Have been eyeing up Light Bicycles carbon rims and just seen the new 30mm internal width hookless design (like the Specialized Roval amongst others). 360g in standard form and lovely 5mm thick side wall to the rim with no hook so look like they are going to be nice and stiff and strong.

The previous ‘wide’ rim was 23mm which I think is a nice size for 2.25″ tyres and I don’t expect to run wider than 2.3″ so wondering if 30mm is going to mess up the tyre profile?