Review:The Intense Primer Expert comes with extra enthusiasm as standard

Intense Cycles is one of those brands that has just got IT, whatever IT actually is. Bursting onto the scene in the early 90s, Intense and its owner Jeff Steber have always done things a little differently to the mainstream. So when news broke towards the end of 2017 that Intense was going direct sale – only in the UK, you could almost hear the collective gasp. For a boutique company that’s occupied a higher-end niche of the market, the move was a surprise to many. Just over a year ago, an Intense Primer Expert was selling for £5,300 in a bike shop. For 2018, this bike (admittedly with a couple of spec changes) is selling for a staggering £3,499. It’s also now shipped free of charge straight to your door (with a torque wrench included in the box to straighten the bars), and because Intense Cycles UK only lists what it has in stock in its warehouse, orders are dispatched within 24 hours of you clicking the ‘buy’ button. Read the full review here: https://singletrackworld.com/2019/01/review-the-intense-primer-expert-comes-with-extra-enthusiasm-as-standard/