Up next in 10
Hannah goes behind the scenes to show us how your local bike shop decides which bikes to stock in the year ahead.
Which bikes will your local shop think you want?
Read our pick of the Cube 2020 range here: https://singletrackworld.com/2019/08/9-highlights-from-the-cube-2020-bike-range/
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hi I'm Hannah from singletrack and I'm
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here in Valda shop in Germany which
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feels like most of the town works for
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cube in some way so if you go into your
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local bike shop you might see a dozen
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bikes maybe from cube and those have
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been chosen by your bike shop as being
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the bikes that they think will sell best
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wherever you live but I've been
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surprised at just how many bikes and
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bits of clothing accessories helmet
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shoes everything you could think of
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really to do with bikes that cube
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produces and it all starts here on its
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journey to your local bike shop so let's
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go and have a look inside dealers from
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40 countries are invited to the cube HQ
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here in world aschoff to view the new
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range of bikes the event spread over two
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buildings this one which has the
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exhibition space in it also a dining
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hall and some offices is the former
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assembly line downstairs they also have
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the R&D department the other building is
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this enormous grey cube of a building
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which were not allowed to take any
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photographs or video and so you'll just
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have to take my word for it that the
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assembly line in there is very
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complicated and it's so vast this
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building you can see it from over here
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yep over that seat that's it okay it's
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huge it's like where they hide the Ark
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of the Covenant at the end of Raiders of
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the Lost Ark in this building they can
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build 3,000 bikes a day yep you heard
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that right
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3,000 they would make 4000 except the
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ebikes like this one take a lot longer
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to build they also build wheels here
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they have machines to do that except
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that the women can thread the spokes
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onto the hubs faster than the machines
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so those are done by hand they don't
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build children's bikes or children's
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wheels in this building they come
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shipped straight from Taiwan but all the
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other wheels and the bikes are built up
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here back at HQ in the exhibition space
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all models for the year 2020 laid out
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I'll very definitely display only they
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look like the real thing but they're not
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yet ready to be written some of the
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models are even wheeled in just before
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the first dealers arrived with the paint
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barely dry there's a will during ray
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bikes there's something for every bite
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of every surface every age every terrain
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town bikes ebikes belt drive commuter
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bikes a cargo bike bikes with racks
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bikes with fat tires a fat bike bikes
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the skinny tires it's all there and
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that's just the bikes there's also a
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huge array of clothing helmets and shoes
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plus a whole heap of bike accessories
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racks packs lights pedals mud guards
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there's everything you could possibly
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need to get out on a bike and ride
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recognizing that maybe not everyone
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wants to have cube printed on them head
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to toe some products are broke branded
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and RFR or acid labels acid part of your
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trip hmm where's the tie-dye the leaders
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come into the show will be given tours
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of each of the ranges plus a closer look
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at some of the key technologies that
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have been developed for the year ahead
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this year cube was real keen to show off
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its new battery mounting and cable
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routing system which will appear in all
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in tube ebikes so with the promise of
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reducing workshop time for some tasks by
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as much as 80 cents that's a big deal
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for some time push mechanics and
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important thing for those dealers that
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are there making decisions about which
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bikes they're going to order as well as
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a tour of the products the dealers can
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also go and see the R&D department down
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in the basement of the building here
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they have prototypes and products being
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stressed tested on a variety of
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different rigs which again we can't show
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you them all but here are some handle
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bars having a bad day displayed items of
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3d printed things that show the
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prototype in process and another display
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shows the many steps taken to shave a
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piece of metal using Hydra forming so
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the urge to play these like did redos
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was really strong
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guided test rides of selected models are
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organized each day and other models are
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available for car park tests all of this
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is hungry and thirsty work and dealers
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at the event are able to snack on a
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whole array of sweet and savory nibbles
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throughout the day plus there's a great
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quality buffet meals for lunch and
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dinner this is definitely a good trip
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out oh and there's a bar yes I have
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witnessed breakfast beers happening I've
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also witnessed Shops at 10 in the
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morning
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hopefully they've made their ordering
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decisions before they commenced so there
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are no special discounts for ordering
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while at the event but it is first-come
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first-served so if you order while
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you're on your visit you've got more
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chance of getting the first batch of
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bikes off the assembly line dealers shop
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owners and a few lucky mechanics sit
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back in the bar and the lounge area with
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brochures price lists deciding what to
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order and those will be the things that
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you will see in your local shop when
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that's all done and the evening descends
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just beer to be drunk shisha pipes to be
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smoked this is Germany it seems everyone
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still smokes and more beer to be drunk
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so it's clearly a fun trip away from the
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daily life of a bike shop will they've
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chosen the bikes that you want hop on
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over to single track WorldCom check out
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our articles about the latest 2020 bikes
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from Cube and stay tuned for more great
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mountain biking content
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