Muscle Cramps during Exercise-Is It Fatigue or Electrolyte Deficit? – Bergeron, Michael F.
Heat cramps: fluid and electrolyte challenges during tennis in the heat – M.F. Bergeron
This Bergeron chap thinks it does, i wonder if he works for Gatorade
Serum electrolyte concentrations and hydration status are not associated with exercise associated muscle cramping (EAMC) in distance runners – M P Schwellnus1, J Nicol1, R Laubscher2, T D Noakes
These chaps say no*
*Abstracts found using Google Scholar. I have no real knowledge of this subject.